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Marketing research : private and public sector decisions / David A. Aaker, George S. Day

資料種別:
図書
出版情報:
New York : Wiley, c1980
形態:
xvi, 628 p. ; 25 cm
シリーズ名:
Wiley series in marketing <BA00209234>
著者名:
ISBN:
9780471000594 [0471000590]
9780471087380 [0471087386] (pbk.)
書誌ID:
BA0116233X
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