Marketing management

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資料種別:

図書

出版情報:

New York : Harcourt Brace Jovanovich, c1972

形態:

xii, 618 p. ; 24 cm

シリーズ名:

The Harbrace series in business and economics <BA03400982>

著者名:

ISBN:

9780155551121 [0155551124]
9780155551145 [0155551140] (Int. ed)

書誌ID:

BA03753428

子書誌情報

フルテキスト

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他の版・巻

書誌詳細

注記:	Includes bibliographical references and index
主題:	Marketing--Management
言語:	英語

東工大ブックレビュー

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4 図書 Industrial buying and creative marketing Robinson, Patrick J., Faris, Charles W., Wind, Yoram, Marketing Science Institute Allyn & Bacon	10 図書 Quantitative analysis for marketing management King, William Richard, 1938- McGraw-Hill
5 図書 Marketing management : analysis, planning, implementation, and control (: pbk) Kotler, Philip, 1931- Prentice Hall	11 図書 Marketing management information systems (: pbk) King, William Richard, 1938- Petrocelli/Charter
6 図書 Quantitative techniques in marketing analysis : text and readings Frank, Ronald Edward, 1933-, Kuehn, Alfred A., Massy, William F. R.D. Irwin	12 図書 Stochastic models of buying behavior Massy, William F., Montgomery, David Bruce, Morrison, Donald G. M.I.T. Press

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