| The Setting / Part 1： |
| The Social and Historical Background: Elmira and the 1948 Election / 1： |
| The Community |
| The Period |
| The Political Background: Voting Trend and Political Interest / 2： |
| Trend and Pattern of Party Preference |
| Interest in the Election |
| Summary |
| Social Processes / Part 2： |
| Social Institutions: The Political Role of Labor Unions and Other Organizations / John P. Dean ; Edward Suchman3： |
| The Political Activity of Labor Unions |
| The Politics of Union Members |
| Politics and Other Forman Organizations |
| Social Differentiation: Socioeconomic and Ethnic Status / 4： |
| Socioeconomic Status |
| Minority Religious and Ethnic Status |
| The Social Transmission of Political Choices |
| Social Perception: Group Voting Norms / 5： |
| Who Votes for Whom? |
| Political Perception and Social Distance |
| Psychological and Social Functions |
| Social Process: Small Groups and Political Discussion / 6： |
| Political Homogeneity in Primary Groups / I： |
| The Family and Vote |
| Personal Associations and Vote |
| The Nature of Political Discussion / II： |
| The Social Group and the Political System |
| Social Effects of the Campaign: Personal Influence and Political Polarization / 7： |
| Voting Changes by Social Units |
| Voting Changes by Time Units |
| Political Processes / Part 3： |
| Political Institutions: Parties in the Local Community / 8： |
| Party Funds and Leadership Party |
| Workers--Professional and Amateur Party |
| Contact with the Citizenry |
| The Role of the Party |
| Political Differentiation: Issues in the Campaign / 9： |
| Bases of Consensus |
| Bases of Cleavage |
| The Resolution of Differences Over Issues |
| Political Perception: The Candidates' Stand on the Issues / 10： |
| Perception and Voting Accuracy of Perception |
| Inferences: Psychological and Political |
| Political Processes: The Role of the Mass Media / 11： |
| What the Candidates Did |
| What the Local Newspapers Did |
| What the Electorate Did |
| The Effects of Political Exposure |
| Political Effects: Leave-taking and Return / 12： |
| Components of the Democratic Trend |
| Demoralization of the New Deal Majority |
| The Fair Deal Rally |
| Psychological and Political Implications |
| Conclusion / Part 4： |
| The Social Psychology of the Voting Decision / 13： |
| Implementation--a Forgotten Concern |
| Process Analysis |
| The Special Significance of Priority Variables |
| Reactivation--an Example of a "Psychological Mechanism" |
| The Sociological Approach |
| Democratic Practice and Democratic Theory / 14： |
| Requirements for the Individual |
| Requirements for the System |
| Appendixes |
| Summary of Findings from Similar Election Studies / A： |
| Questionnaires and Indexes / B： |
| The Sample of the Study / C： |
| Index |
| The Setting / Part 1： |
| The Social and Historical Background: Elmira and the 1948 Election / 1： |
| The Community |
| The Period |
| The Political Background: Voting Trend and Political Interest / 2： |
| Trend and Pattern of Party Preference |
