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Product testing with consumers for research guidance : special consumer groups, second volume / Louise S. Wu and Ayn D. Gelinas, editors

資料種別:

図書

出版情報:

Philadelphia, PA : American Society for Testing and Materials, c1992

形態:

95 p. ; 23 cm

シリーズ名:

ASTM special technical publication ; 1155 <BA00068096>

著者名:

ISBN:

9780803114791 [0803114796]

書誌ID:

BA18953759

子書誌情報

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書誌詳細

注記:	"ASTM publication code number (PCN) 04-011550-36"--T.p. verso Includes bibliographical references
主題:	Commercial products--Testing--Congresses; Consumers' preferences--Congresses; Marketing research--Congresses; New products--Congresses
言語:	英語

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