Preface |
Business and Economics / Part A: |
The Business Environment and Business Economics / Chapter 1: |
Economics and the World of Business / Chapter 2: |
Business Organisations / Chapter 3: |
The Working of Competitive Markets / Chapter 4: |
Business in a Market Environment / Chapter 5: |
Background to Demand / Part B: |
Demand and the Consumer / Chapter 6: |
Products, Markets and Advertising / Chapter 7: |
Background to Supply / Part C: |
Costs of Production: Short Run / Chapter 8: |
Costs of Production: Long Run / Chapter 9: |
Revenue and Profit / Chapter 10: |
Supply: Short-Run Profit Maximisation / Part D: |
Profit Maximisation Under Perfect Competition and Monopoly / Chapter 11: |
Profit Maximisation Under Imperfect Competition / Chapter 12: |
Supply: Alternative Strategies / Part E: |
Alternative Theories of the Firm / Chapter 13: |
Growth Strategy / Chapter 14: |
The Small-Firm Sector / Chapter 15: |
Pricing Strategy / Chapter 16: |
The Firm in the Factor Market / Part F: |
Labour Markets, Wages and Industrial Relations / Chapter 17: |
Investment and the Employment Capital / Chapter 18: |
The Relationship Between Government and Business / Part G: |
Reason for Government Intervention in the Market / Chapter 19: |
Government and the Firm / Chapter 20: |
Government and the Market / Chapter 21: |
Business in the International Environment / Part H: |
International / Chapter 22: |
Multinational Corporations / Chapter 23: |
Trading Blocs / Chapter 24: |
The Macroeconomic Environment / Part I: |
The Macroeconomic Environment of Business / Chapter 25: |
The Balance of Payments and Exchange Rates / Chapter 26: |
Money and Interest rates / Chapter 27: |
Economic Ideas - Keynesian and Monetarist Explanations of Business Activity / Chapter 28: |
Macroeconomic Policy / Part J: |
Demand-Side Policy / Chapter 29: |
Supply-Side Policy / Chapter 30: |
International Economic Policy / Chapter 31: |
Index |
Preface |
Business and Economics / Part A: |
The Business Environment and Business Economics / Chapter 1: |
Economics and the World of Business / Chapter 2: |
Business Organisations / Chapter 3: |
The Working of Competitive Markets / Chapter 4: |