Marketing and sales in the chemical industry

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Marketing and sales in the chemical industry / R. Jakobi

資料種別:: 図書
出版情報:: Weinheim : Wiley-VCH, c2001
形態:: ix, 168 p. ; 25 cm
著者名:: Jakobi, Rolf
ISBN:: 9783527297832 [3527297839]
書誌ID:: BA52641624

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注記:

Includes bibliographical references (p. [161]-162) and index

主題:

Chemical industry--Marketing

言語:

英語

目次情報:

Preface

The "Main Group Elements" of Marketing / 1：

Understanding Marketing / 1.1：

Identifying Markets / 1.2：

Positioning / 1.3：

Differentiation / 1.4：

The Marketing Mix / 1.5：

The Demand / 1.6：

Analyzing the Market / 1.7：

Developing Marketing Strategies / 1.8：

Implementation / 1.9：

Two Marketing Assistants for the Engineer / 1.10：

The Principles of Business-to-Business Marketing / 2：

Definitions / 2.1：

Differentiation from other Marketing Areas / 2.2：

The Nature of Products / 2.2.1：

The Nature of Customers / 2.2.2：

The Transaction Channels / 2.2.3：

Communication / 2.2.4：

Price Policy / 2.2.5：

Buying Behavior / 2.3：

Reasons for Buying / 2.4：

The Process of Buying / 2.5：

Psychological Aspects / 2.6：

The International Market Structure of the Chemical Industry / 3：

Production Sites and Resources / 3.1：

Fundamental Characteristics of Key Branches / 3.2：

The Agrochemical Industry / 3.2.1：

The Pharmaceutical Industry / 3.2.2：

The Biotechnology and Gene Technology Industries / 3.2.3：

The Commodities Industry / 3.2.4：

The Chemical Specialties Industry / 3.2.5：

The Engineering Industry / 3.2.6：

Customers and Users / 3.3：

Distribution Channels / 3.4：

The Economic, Political and Sociological Environment / 4：

Dependence on Oil and Gas Markets / 4.1：

Legal Restrictions and Policy Making / 4.2：

Lobbying of Interest Groups / 4.3：

Image Problems and Societal Acceptance / 4.4：

Marketing Chemical Engineering Projects / 5：

Marketing Chemical Plants / 5.1：

Marketing Green Technology / 5.2：

Marketing Chemical Commodities / 6：

Gases / 6.1：

Oil / 6.2：

Pulp and Paper / 6.3：

Fibers / 6.4：

Fertilizers / 6.5：

Chlorine / 6.6：

Plastics and Rubbers / 7：

Polyolefins / 7.1：

Polystyrenes / 7.2：

Polyvinyl Chloride / 7.3：

Unsaturated Polyesters / 7.4：

Polyurethane Foams / 7.5：

Polyethylene Terephthalate Resins / 7.6：

Polyethylene Terephthalate Films / 7.6.1：

Polyethylene Terephthalate Fibers / 7.6.2：

Rubbers / 7.7：

Natural Rubber / 7.7.1：

Synthetic Rubber / 7.7.2：

Styrene-Based Thermoplastic Elastomers / 7.7.3：

Specialty Chemicals / 8：

Coatings and Varnishes / 8.1：

Textile Dyes / 8.2：

Corrosion Inhibitors / 8.3：

Chemicals for Electronics / 8.4：

Catalysts / 8.5：

Plastic Additives / 8.6：

Biocides / 8.7：

Specialty Polymers / 8.8：

Cosmetics / 8.9：

The Agricultural Business / 9：

General Trends / 9.1：

Pesticides, Herbicides, and Fungicides / 9.2：

Genetically Modified Seeds / 9.3：

Plants as Chemical Reactors / 9.4：

Functional Food / 9.5：

Legal Aspects / 9.6：

Marketing Pharmaceuticals / 10：

Demographic and Social Factors / 10.1：

Changing the Marketing Paradigm / 10.2：

New Market Segments / 10.3：

New Competitors / 10.4：

Developing a New Drug / 10.5：

Pre-Marketing / 10.6：

Relaunch of Pharmaceuticals / 10.7：

Electronic Commerce in the Chemical Industry / 10.8：

The Significance of E-Commerce in Marketing / 11.1：

Virtual Chemical Marketplaces / 11.2：

Emerging Markets / 12：

The Baku Oil Dorado / 12.1：

Business in China / 12.2：

Outlook / 13：

General References / 14：

Index / 15：

Preface

The "Main Group Elements" of Marketing / 1：

Understanding Marketing / 1.1：

Identifying Markets / 1.2：

Positioning / 1.3：

Differentiation / 1.4：

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