Supply chain management, marketing and advertising, and global management

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Supply chain management, marketing and advertising, and global management / Hossein Bidgoli, editor-in-chief

資料種別:: 図書
出版情報:: Hoboken, N.J. : Wiley, c2010
形態:: xxiv, 931 p. ; 29 cm
シリーズ名:: The handbook of technology management / Hossein Bidgoli, editor-in-chief ; v. 2 <BB00857934>
著者名:: Bidgoli, Hossein <DA04079873>
ISBN:: 9780470249482 [047024948X]
書誌ID:: BB00858256

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注記:

Includes bibliographical references and index

主題:

Technological innovations--Management

言語:

英語

目次情報:

Supply Chain Management

Value Chain Analysis / 1：

Developing and Maintaining Supply Chain Relationships / 2：

Managing the Flow of Information and Materials across the Supply Chain / 4：

Electronic Procurement / 5：

Global Logistics and International Supply Chain Management / 6：

Internet-Enabled Supply Chains / 7：

Customer Service in Supply Chain Management / 8：

Supply Chain Strategies / 9：

Manufacturing in Supply Chain / 10：

Transportation and Logistics in Supply Chains / 11：

Distribution and Warehousing in Supply Chains / 12：

Site Selection in the Supply Chain / 13：

Metrics for Measuring Supply Chain Performance / 14：

Supply Chain Management Technologies / 15：

RFID: Technical Considerations / 16：

RFID: Managerial Considerations / 17：

Smart Cards / 18：

The Promise of the Real-Time Supply Chain / 19：

Marketing and Advertising

Consumer Behavior in the Realm of Technology / 20：

Consumer Marketing of High Technology Products / 21：

The Role of Storytelling in Designing User Experience: The Underpinnings of Brand / 22：

Business-to-Business Marketing / 23：

Making Sense of Collaboration, Web 2.0 & Virtual Worlds in the Enterprise / 24：

Marketing Strategy Analysis / 25：

Marketing Research / 26：

Online Pricing Strategies: Insights and Challenges / 27：

Marketing Services / 28：

Organizing the Sales Force / 29：

Technology Marketing / 30：

Marketing Plans for E-commerce Projects / 31：

Marketing Communication Strategies / 32：

Relationship Marketing and CRM / 33：

Personalization Technologies / 34：

Wireless Marketing / 35：

Online Public Relations / 36：

The Globalization of Marketing / 37：

Global Marketing Research / 38：

Data Mining / 39：

Data Warehouse Systems / 40：

Online Analytical Processing / 41：

Global Management

Global Diffusion of the Internet / 42：

Global Issues of the Internet / 43：

Global Business Drivers / 44：

The Global Workforce / 45：

The Global Manager / 46：

Globalization and Information Management Strategy: Cross-Cultural Perspectives / 47：

Global Information Systems / 48：

Outsourcing and Offshoring in a Globalizing World: A Review of Trends and Perspectives / 49：

Globalization and Corporate Partnering / 50：

Governance for Technology Sourcing in the Global Context / 51：

Designing and Forming Global Teams / 52：

Performance Management in Distributed and Global Product Development Processes / 53：

Global Account Management / 54：

International Accounting and the Global Economy / 55：

International Technology Management and National Culture / 56：

Asian Culture and Management / 57：

The Globalization of Asian Firms / 58：

Strategic Management in the Asia Pacific / 59：

Human Resource Management in Asia / 60：

Cultural Intelligence and the Global Information Technology Workforce / 61：

Technology and Educational Challenges in a Globalizing World-Case Study of India / 62：

Supply Chain Management

Value Chain Analysis / 1：

Developing and Maintaining Supply Chain Relationships / 2：

Managing the Flow of Information and Materials across the Supply Chain / 4：

Electronic Procurement / 5：

Global Logistics and International Supply Chain Management / 6：

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