Supply Chain Management |
Value Chain Analysis / 1: |
Developing and Maintaining Supply Chain Relationships / 2: |
Managing the Flow of Information and Materials across the Supply Chain / 4: |
Electronic Procurement / 5: |
Global Logistics and International Supply Chain Management / 6: |
Internet-Enabled Supply Chains / 7: |
Customer Service in Supply Chain Management / 8: |
Supply Chain Strategies / 9: |
Manufacturing in Supply Chain / 10: |
Transportation and Logistics in Supply Chains / 11: |
Distribution and Warehousing in Supply Chains / 12: |
Site Selection in the Supply Chain / 13: |
Metrics for Measuring Supply Chain Performance / 14: |
Supply Chain Management Technologies / 15: |
RFID: Technical Considerations / 16: |
RFID: Managerial Considerations / 17: |
Smart Cards / 18: |
The Promise of the Real-Time Supply Chain / 19: |
Marketing and Advertising |
Consumer Behavior in the Realm of Technology / 20: |
Consumer Marketing of High Technology Products / 21: |
The Role of Storytelling in Designing User Experience: The Underpinnings of Brand / 22: |
Business-to-Business Marketing / 23: |
Making Sense of Collaboration, Web 2.0 & Virtual Worlds in the Enterprise / 24: |
Marketing Strategy Analysis / 25: |
Marketing Research / 26: |
Online Pricing Strategies: Insights and Challenges / 27: |
Marketing Services / 28: |
Organizing the Sales Force / 29: |
Technology Marketing / 30: |
Marketing Plans for E-commerce Projects / 31: |
Marketing Communication Strategies / 32: |
Relationship Marketing and CRM / 33: |
Personalization Technologies / 34: |
Wireless Marketing / 35: |
Online Public Relations / 36: |
The Globalization of Marketing / 37: |
Global Marketing Research / 38: |
Data Mining / 39: |
Data Warehouse Systems / 40: |
Online Analytical Processing / 41: |
Global Management |
Global Diffusion of the Internet / 42: |
Global Issues of the Internet / 43: |
Global Business Drivers / 44: |
The Global Workforce / 45: |
The Global Manager / 46: |
Globalization and Information Management Strategy: Cross-Cultural Perspectives / 47: |
Global Information Systems / 48: |
Outsourcing and Offshoring in a Globalizing World: A Review of Trends and Perspectives / 49: |
Globalization and Corporate Partnering / 50: |
Governance for Technology Sourcing in the Global Context / 51: |
Designing and Forming Global Teams / 52: |
Performance Management in Distributed and Global Product Development Processes / 53: |
Global Account Management / 54: |
International Accounting and the Global Economy / 55: |
International Technology Management and National Culture / 56: |
Asian Culture and Management / 57: |
The Globalization of Asian Firms / 58: |
Strategic Management in the Asia Pacific / 59: |
Human Resource Management in Asia / 60: |
Cultural Intelligence and the Global Information Technology Workforce / 61: |
Technology and Educational Challenges in a Globalizing World-Case Study of India / 62: |
Supply Chain Management |
Value Chain Analysis / 1: |
Developing and Maintaining Supply Chain Relationships / 2: |
Managing the Flow of Information and Materials across the Supply Chain / 4: |
Electronic Procurement / 5: |
Global Logistics and International Supply Chain Management / 6: |