Software Product Management and Pricing

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Software Product Management and Pricing / Hans-Bernd Kittlaus, Peter N. Clough, Unspecified

資料種別:

電子ブック

出版情報:

SpringerLink Books - AutoHoldings
Springer Berlin Heidelberg, 2009

著者名:

ISBN:

9783540769866 [3540769862]
9786611955175 [6611955178]
9783642095702 [3642095704]

書誌ID:

OB00505051

子書誌情報

フルテキスト

所蔵情報

書誌詳細

その他の標題:

SOFTWARE PRODUCT MANAGEMENT & PRICING
SOFTWARE PRODUCT MANAGEMENT AND PRICING

言語:

英語

目次情報:

Introduction / 1：

Software Product: Terms and Characteristics / 2：

External and Internal Views on a (Software) Product / 2.1：

The Software Product as Type and the Customer-Specific Installation as Instance / 2.2：

Product Platform, Family, and Line / 2.3：

Product Name, Version Numbers and Compatibility / 2.4：

Attributes of Software Products / 2.5：

Software as a Business / 3：

IT Don't Matter? / 3.1：

Specific Business Aspects of Software / 3.2：

The Financial Life-Cycle of a Software Product / 3.3：

The Software Ecosystem / 3.4：

Law of Increasing Returns / 3.5：

Business Models for Software Vendors / 3.6：

The Business Considerations for Corporate IT Organizations / 3.7：

The Changing Relationship between Software Product Management and Software Pricing / 3.8：

The Elements of Software Product Management / 4：

Objectives / 4.1：

The Role of the Software Product Manager / 4.2：

Framework / 4.3：

Market Analysis / 4.4：

Product Analysis / 4.5：

Product Strategy / 4.6：

Corporate Vision, Strategy, and Portfolio Management / 4.6.1：

Some Fundamental Decisions / 4.6.2：

Positioning and Value Definition / 4.6.3：

The Business View / 4.6.4：

The Ecosystem / 4.6.5：

The Legal Terms / 4.6.6：

Protection of Intellectual Property / 4.6.7：

Product Planning / 4.7：

Roadmap / 4.7.1：

Release Planning / 4.7.2：

Requirements of Intellectual Property / 4.7.3：

Development / 4.8：

Marketing / 4.9：

Sales and Distribution / 4.10：

Support and Services / 4.11：

Tool Support / 4.12：

Software Product Management Summary / 4.13：

The Elements of Software Pricing / 5：

The Role of the Software Pricing Manager / 5.1：

The Software Pricing Framework / 5.3：

Pricing Strategy / 5.4：

Price Structure, Policy and Level / 5.5：

Price Structure / 5.5.1：

Charging Alternatives / 5.5.2：

Price Policy / 5.5.3：

Price Level / 5.5.4：

Price Level and Market Tiers / 5.5.5：

Price Level and Competition / 5.5.6：

Price Level over Product Life / 5.5.7：

Price Level Ã» Special Situations / 5.5.8：

Pricing in Distribution Channels / 5.6：

Web Distribution / 5.6.1：

Business Partner Distribution / 5.6.2：

Channel Conflicts / 5.6.3：

Pricing for Large Customer Accounts / 5.7：

Enterprise Ã» Vendor Relationship / 5.7.1：

The Value Proposition / 5.7.2：

Internal Decision Makers and Influencers / 5.7.3：

Price Structures and Discount Structures / 5.7.4：

Special Bids / 5.7.5：

Enterprise Offerings / 5.7.6：

After-Sales and Pre-Sales / 5.7.7：

Global Customers / 5.7.8：

Sales Training on Pricing / 5.7.9：

Customers with Full Vendor Portfolios / 5.7.10：

Negotiation / 5.8：

Negotiation Styles and Gambits / 5.8.1：

Negotiations at the End of Quarter / 5.8.2：

Pricing in the Global Market / 5.9：

Price Uplift / 5.9.1：

One Time Charge Products / 5.9.2：

Recurring Charge Products / 5.9.3：

Business-to-Consumer (B2C) Software / 5.10：

Software as a Service / 5.11：

Pricing for Corporate IT Organizations / 5.12：

Classic Allocation of IT Costs / 5.12.1：

Allocation of Usage-Based Charges / 5.12.2：

Characteristics of a Good Chargeout Scheme / 5.12.3：

Corporate IT Conclusion / 5.12.4：

Pricing Summary / 5.13：

Software Product Management and Pricing in the Corporate Structure / 6：

Software Product Management in the Internal Environment / 6.1：

Software Pricing in the Internal Environment / 6.2：

Organizational Alternatives / 6.3：

Scenarios / 6.4：

Summary and Outlook / 7：

Job Description of Software Product Manager / A：

Job Description of Software Pricing Manager / B：

Software Product Management and Pricing in the Literature / C：

Glossary / D：

Bibliography

Index

Introduction / 1：

Software Product: Terms and Characteristics / 2：

External and Internal Views on a (Software) Product / 2.1：

The Software Product as Type and the Customer-Specific Installation as Instance / 2.2：

Product Platform, Family, and Line / 2.3：

Product Name, Version Numbers and Compatibility / 2.4：

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