Epic Content Marketing, Second Edition

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Epic Content Marketing, Second Edition / Joe. Pulizzi, Brian W. Piper, Brian W. Piper

資料種別:

電子ブック

出版情報:

O'Reilly Online Learning: Academic/Public Library Edition
New York : McGraw-Hill Education, 2023

著者名:

ISBN:

9781264774456 [1264774451]
9781264775491 [1264775490]

書誌ID:

OB00651993

子書誌情報

フルテキスト

所蔵情報

書誌詳細

言語:

英語

目次情報:

Introduction

Acknowledgments

Content Marketing-There and Back Again … and Again / Part I：

What Is Content Marketing? / Chapter 1：

The History of Content Marketing / Chapter 2：

Why Content Marketing? / Chapter 3：

The Business Case for Content Marketing / Chapter 4：

Content Marketing: Interviews with Top Players / Chapter 5：

Defining Your Content Niche and Strategy / Part II：

The Six Principles of Epic Content Marketing / Chapter 6：

Content Is the Asset; Subscription Is the Goal / Chapter 7：

The Audience Persona / Chapter 8：

Defining the Engagement Cycle / Chapter 9：

Becoming the Leading Source for Your Customers / Chapter 10：

The Content Marketing Mission Statement / Chapter 11：

Managing the Content Process / Part III：

Building Your Editorial Calendar / Chapter 12：

Managing the Content Creation Process / Chapter 13：

Content Types / Chapter 14：

Finding Your Content Assets / Chapter 15：

The Content Platform / Chapter 16：

The Content Channel Plan in Action / Chapter 17：

Making Content Work / Part IV：

Rented Land for Content Marketing / Chapter 18：

Alternative Content Promotion Techniques / Chapter 19：

Measuring the Impact of Your Content Marketing / Chapter 20：

Using Data to Optimize Content Performance / Chapter 21：

AI and ML in Epic Content Marketing / Chapter 22：

The Creator Economy / Chapter 23：

The Importance of Community and Superfans / Chapter 24：

Selling Your Content Company / Chapter 25：

Buying a Media Company and Audience / Chapter 26：

Web3 / Part V：

WTH IS Web3? / Chapter 27：

Social Tokens, NFTs, and the Metaverse / Chapter 28：

What's Next? / Part VI：

The Future of Content Marketing / Chapter 29：

The Evolution of Your Epic Story / Chapter 30：

Index

Introduction

Acknowledgments

Content Marketing-There and Back Again … and Again / Part I：

What Is Content Marketing? / Chapter 1：

The History of Content Marketing / Chapter 2：

Why Content Marketing? / Chapter 3：

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