| List of figures |
| List of tables |
| Introduction |
| Introduction to international business / 01： |
| A brief history of the instruments of international business |
| Why and how businesses become international |
| International trade theory - an A to P |
| The economic, social and enterprise effects of international business |
| Risks |
| The international business environment / 02： |
| Political systems |
| Economic systems |
| Technological effects |
| Environmental factors |
| Legal |
| Global business strategy / 03： |
| Devising strategy - the overview |
| Cost leadership |
| Differentiation |
| Focus |
| Industry analysis |
| Segmenting markets |
| Branding |
| Market research |
| International marketing strategy / 04： |
| The marketing mix |
| Products and services |
| Advertising and promotion |
| Selling |
| Pricing strategy |
| Place |
| Channel structures |
| Marketing in the Internet era |
| Finance and accounting / 05： |
| Accounting |
| Sources of funds |
| Stock markets |
| Foreign Direct Investment (FDI) incentives |
| Taxing international enterprises |
| Foreign exchange |
| Managing the international organization / 06： |
| International business strategy vs structure, people and systems |
| Structures - the options |
| Line and staff organization |
| Strategic Business Unit (SBU) |
| Succession planning |
| Teams |
| The board of directors |
| Managing change - why change is necessary |
| Outsourcing |
| Human resource management / 07： |
| Culture |
| Recruitment and selection |
| Expatriates |
| Hiring people |
| Compensation strategies |
| Appraisals |
| Development |
| Labour relations, practices and law |
| Selecting and maintaining global strategic partners / 08： |
| Going on the acquisition trail |
| Valuing a target |
| Limit the risks |
| Manage the acquisition/venture relationship |
| Ethics and social responsibility in the global marketplace / 09： |
| Ethics and social responsibility defined |
| Corruption - the international perspective |
| Owners vs directors: the start of the ethical tug of war |
| Understanding stakeholders |
| Implementing ethical and responsible strategies |
| Whistleblowers ? an ethical longstop |
| Does being ethical pay off? |
| Entrepreneurship / 10： |
| The global entrepreneurship environment |
| Why entrepreneurship matters |
| Creative Destruction and the innovative spur |
| Who makes a good entrepreneur? |
| Entrepreneurial categories |
| Entrepreneurship in practice |
| Business incubators |
| Preparing the international business growth plan budget / 11： |
| Leadership - setting international goals and objectives |
| Shaping business growth - tools and techniques |
| International business plans |
| Budgets and variances |
| The core / 12： |
| Understanding and interpreting key accounting reports |
| Fundamental conventions |
| Analysing accounts |
| Organizational behaviour |
| Managing change |
| Statistics and decision-making tools |
| Forecasting |
| Surveys and sample size |
| Index |
| List of figures |
| List of tables |
| Introduction |
| Introduction to international business / 01： |
| A brief history of the instruments of international business |
| Why and how businesses become international |
