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Introduction

Who this book is for

What makes this book different

How this book is organized

Understanding Perception / Part I：

How and why graphs work

Know Your Own Mind (in order to change others') / Chapter 1：

Understand the challenges of communicating data

Shift your mindset to explain data to others

See How Graphs Work (inside your brain) / Chapter 2：

How we decode graphs

How graphs encode data

Exercise: Break down the graphs

Designing Your Data / Part II：

How to design effective graphs and slides

Choose the Right Graph (for your data) / Chapter 3：

Pick the graph based on the relationship

Use taxonomies to expand your library of graph types

Exercise: Categorize the relationships

Simplify to Amplify (your message) / Chapter 4：

Maximize the data-ink ratio

Make the most important information the most salient

Exercise: Redraw the graph

Build Effective Slides (with the point in mind) / Chapter 5：

Identify a single point for each slide

Write your point as a headline

Use headlines to clarify your graphs

Test your slides to maximize clarity and impact

Exercise: Sketch the right slide for this headline

Organizing Your Data / Part III：

How to arrange data into compelling communications

Structure Your Data (so others can follow it) / Chapter 6：

Begin with your ending in mind

Structure your communication with a Minto pyramid

Maximize the impact of all your points

Support your points with sound reasoning

Convert your Minto pyramid into a complete communication

Exercise: Making the case at Craigstone-Part I

Frame the Data to Persuade (so the audience acts) / Chapter 7：

Audiences evaluate more than just the data

Understand how audiences evaluate your ideas

Maximize the likelihood of central processing with the Wiift

Take advantage of peripheral processing signals

Exercise: Making the case at Craigstone-Part II

Delivering and Defending Your Data / Part IV：

How to prepare for and respond to your audience

Present Your Data (with less preparation) / Chapter 8：

Give your data a voice

Master each component of the Top-T framework

Practice some advanced techniques

Exercise: Practice presenting

Prepare for Resistance (because resistance shows they care) / Chapter 9：

Resistance can be productive

Resistance can be predicted

Resistance can be anticipated with the Audience Confusion Matrix

Resistance can be defused

Exercise: What type of scenario is it?

Acknowledgments

Bibliography

Index

Introduction

Who this book is for

What makes this book different

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