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Preface

Business and Economics / Part A：

The Business Environment and Business Economics / Chapter 1：

Economics and the World of Business / Chapter 2：

Business Organisations / Chapter 3：

The Working of Competitive Markets / Chapter 4：

Business in a Market Environment / Chapter 5：

Background to Demand / Part B：

Demand and the Consumer / Chapter 6：

Products, Markets and Advertising / Chapter 7：

Background to Supply / Part C：

Costs of Production: Short Run / Chapter 8：

Costs of Production: Long Run / Chapter 9：

Revenue and Profit / Chapter 10：

Supply: Short-Run Profit Maximisation / Part D：

Profit Maximisation Under Perfect Competition and Monopoly / Chapter 11：

Profit Maximisation Under Imperfect Competition / Chapter 12：

Supply: Alternative Strategies / Part E：

Alternative Theories of the Firm / Chapter 13：

Growth Strategy / Chapter 14：

The Small-Firm Sector / Chapter 15：

Pricing Strategy / Chapter 16：

The Firm in the Factor Market / Part F：

Labour Markets, Wages and Industrial Relations / Chapter 17：

Investment and the Employment Capital / Chapter 18：

The Relationship Between Government and Business / Part G：

Reason for Government Intervention in the Market / Chapter 19：

Government and the Firm / Chapter 20：

Government and the Market / Chapter 21：

Business in the International Environment / Part H：

International / Chapter 22：

Multinational Corporations / Chapter 23：

Trading Blocs / Chapter 24：

The Macroeconomic Environment / Part I：

The Macroeconomic Environment of Business / Chapter 25：

The Balance of Payments and Exchange Rates / Chapter 26：

Money and Interest rates / Chapter 27：

Economic Ideas - Keynesian and Monetarist Explanations of Business Activity / Chapter 28：

Macroeconomic Policy / Part J：

Demand-Side Policy / Chapter 29：

Supply-Side Policy / Chapter 30：

International Economic Policy / Chapter 31：

Index

Preface

Business and Economics / Part A：

The Business Environment and Business Economics / Chapter 1：