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1.

図書

図書
Giep Franzen and Sandra Moriarty
出版情報: Armonk, N.Y. : M.E. Sharpe, c2009  xii, 575 p. ; 26 cm
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Introduction: The Science and Art of Branding
The Nature of Brands / Part 1:
The Brand As a System / 1:
Branding in Context / 2:
Brand Strategy Development: The Company Perspective / Part 2:
Brand Strategy Development / 3:
Brand Functions / 4:
Brand Core Concept / 5:
Brand Identity / 6:
Strategic Brand Segmentation / 7:
Brand Strategy Meets Brand Perception / Part 3:
Brand Differentiation and Positioning / 8:
Consumer Needs and Values / 9:
Brand Personality / 10:
Brand Meaning / 11:
Brand Relationships and Reputation / 12:
Brand Equity: Expansion and Integration / Part 4:
Brand Strength and Saliency / 13:
Brand Span and Brand Extension / 14:
Brand Portfolio and Brand Architecture / 15:
Consumer Brand Equity / 16:
Market Brand Equity / 17:
Brand Valuation / 18:
Gesamtkunstwerk: The Art of Brand Integration / 19:
References
Index
About the Authors
Introduction: The Science and Art of Branding
The Nature of Brands / Part 1:
The Brand As a System / 1:
2.

図書

図書
Eduard Spranger
出版情報: Heidelberg : Quelle & Meyer, 1955  321 p. ; 23 cm
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3.

図書

図書
Kenneth J. Arrow
出版情報: New Haven ; London : Yale University Press, c1963  xi, 124 p. ; 24 cm
シリーズ名: Monograph / Cowles Foundation for Research in Economics at Yale University ; 12
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Cowles Foundation
Preface to Second Edition
Acknowledgments
Introduction / Chapter I:
The Nature of preference and Choice / Chapter II:
The Social Welfare Function / Chapter III:
The Compensation principle / Chapter IV:
The General possibility Theorem For Social Welfare Functions / Chapter V:
The Individualistic Assumptions / Chapter VI:
Similarity as the Basis of Social Welfare Judgments / Chapter VII:
Notes on the Theory of Social Choice, 1963 / Chapter VIII:
Index
Cowles Foundation Monographs
Cowles Foundation
Preface to Second Edition
Acknowledgments
4.

図書

図書
Kenneth J. Arrow
出版情報: New York : Wiley, c1963  xi, 124 p. ; 24 cm
シリーズ名: Monograph ; 12
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5.

図書

図書
John Friedmann
出版情報: Cambridge, Mass. : MIT Press, c1979  xvii, 199 p. ; 24 cm
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Preface
Intention and Meaning / 1:
Idea and Practice of the Good Society
The World of n and n+1
Axial Dimensions of Value
The Living Presence of the Good Society
The Mastery of History / 2:
The Theory of Social Planning
Model Fetishism: An Epistemological Critique
A Critical View of Forecasting
Radical Social Practice: A First Approach
The Contradiction Between Radical Practice and Social Planning
Revolutionary Practice
The Fourfold Path of Radical Practice / 3:
Elements of Radical Practice
On Social Values
On the Theory of Reality
On Political Strategy
On Collective Action and Social Learning
Coda
Conceptions of Human Nature and Society / 4:
The Possibilities of Being Human
Individualism, Communication, Collectivism
Realizaton and Intention
Images of the Good Society / 5:
On Dialogue
On Scale and Relation
The Perennial Society
Forbidden Thoughts
The Loss and Recovery of Self / 6:
The Loss of Self
The Recovery of Self
The Practice of Good Society / 7:
Radical Practice and its Tasks
Experimental Settings
On Method
Bibliography
Acknowledgments
Preface
Intention and Meaning / 1:
Idea and Practice of the Good Society
6.

図書

図書
edited by F. G. Bailey
出版情報: New York : Schocken Books, [1971]  318 p. ; 23 cm
シリーズ名: Pavilion series
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7.

図書

図書
edited by Sidney Hook
出版情報: [New York] : New York University Press, c1967  x, 268 p. ; 21 cm.
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8.

図書

図書
John E. Tropman
出版情報: Englewood Cliffs, N.J. : Prentice-Hall, c1989  xix, 185 p. ; 24 cm
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9.

図書

図書
Chie Nakane
出版情報: London : Weidenfeld & Nicolson, c1970  xi, 157 p ; 23 cm
シリーズ名: The nature of human society series
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Preface
Criteria of Group Formation / Chapter One:
Attribute and Frame / 1:
Emotional Participation and One-to-One Relationships / 2:
The Internal Structure of the Group / Chapter Two:
The Development of Ranking
The Fundamental Structure of Vertical Organization
Qualification of the Leader and Interpersonal Relations in the Group / 3:
The Undifferentiated Rocirc;le of the Group Member / 4:
The Overall Structure of the Society / Chapter Three:
Characteristics and Value Orientation of Japanese Man / Chapter Four:
From School to Employment
The Web of Comradeship
Localism and Tangibility
Concluding Remarks
Index
Preface
Criteria of Group Formation / Chapter One:
Attribute and Frame / 1:
10.

図書

図書
Richard Eells and Clarence Walton
出版情報: Homewood : R. D. Irwin, 1961  x, 533 p. ; 24 cm
シリーズ名: The Irwin series in management
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