| Introduction |
| Who this book is for |
| What makes this book different |
| How this book is organized |
| Understanding Perception / Part I： |
| How and why graphs work |
| Know Your Own Mind (in order to change others') / Chapter 1： |
| Understand the challenges of communicating data |
| Shift your mindset to explain data to others |
| See How Graphs Work (inside your brain) / Chapter 2： |
| How we decode graphs |
| How graphs encode data |
| Exercise: Break down the graphs |
| Designing Your Data / Part II： |
| How to design effective graphs and slides |
| Choose the Right Graph (for your data) / Chapter 3： |
| Pick the graph based on the relationship |
| Use taxonomies to expand your library of graph types |
| Exercise: Categorize the relationships |
| Simplify to Amplify (your message) / Chapter 4： |
| Maximize the data-ink ratio |
| Make the most important information the most salient |
| Exercise: Redraw the graph |
| Build Effective Slides (with the point in mind) / Chapter 5： |
| Identify a single point for each slide |
| Write your point as a headline |
| Use headlines to clarify your graphs |
| Test your slides to maximize clarity and impact |
| Exercise: Sketch the right slide for this headline |
| Organizing Your Data / Part III： |
| How to arrange data into compelling communications |
| Structure Your Data (so others can follow it) / Chapter 6： |
| Begin with your ending in mind |
| Structure your communication with a Minto pyramid |
| Maximize the impact of all your points |
| Support your points with sound reasoning |
| Convert your Minto pyramid into a complete communication |
| Exercise: Making the case at Craigstone-Part I |
| Frame the Data to Persuade (so the audience acts) / Chapter 7： |
| Audiences evaluate more than just the data |
| Understand how audiences evaluate your ideas |
| Maximize the likelihood of central processing with the Wiift |
| Take advantage of peripheral processing signals |
| Exercise: Making the case at Craigstone-Part II |
| Delivering and Defending Your Data / Part IV： |
| How to prepare for and respond to your audience |
| Present Your Data (with less preparation) / Chapter 8： |
| Give your data a voice |
| Master each component of the Top-T framework |
| Practice some advanced techniques |
| Exercise: Practice presenting |
| Prepare for Resistance (because resistance shows they care) / Chapter 9： |
| Resistance can be productive |
| Resistance can be predicted |
| Resistance can be anticipated with the Audience Confusion Matrix |
| Resistance can be defused |
| Exercise: What type of scenario is it? |
| Acknowledgments |
| Bibliography |
| Index |
| Introduction |
| Who this book is for |
| What makes this book different |
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