Consumer research for management decisions / Melvin Prince, with the collaboration of Irene A. Silbert
- 資料種別:
- 図書
- 出版情報:
- New York : Wiley, c1982
- 形態:
- xiii, 210 p. ; 24 cm
- シリーズ名:
- Ronald series on marketing management <BA00637431>
- 著者名:
- ISBN:
- 9780471097150 [0471097152]
- 書誌ID:
- BA03291286
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